Major Innovations Unveiled at Key iGaming Event
Softswiss is gearing up for a significant presence at the upcoming iGB L!VE event, slated for July 2 and 3 at ExCeL London. The company is bringing a larger team from Affilka by Softswiss to showcase their latest advancements in affiliate marketing technology, emphasizing their commitment to driving connections within the iGaming industry. At stand S35, attendees can expect to learn about innovative features such as the Geo-Distributed Redirect, designed to optimize player conversion rates, and the new Cohort Analysis Report tool to enhance player behavior tracking.
Anastasia Borovaya, the head of Affilka by Softswiss, expressed enthusiasm about the prospects of the conference, stating, "iGB L!VE is a powerful meeting point for the iGaming community – it’s where business really happens." This sentiment captures the essence of the event as a significant venue for networking and partnership development.
The Softswiss team plans to engage with numerous affiliates and operators during the event, focusing on the benefits and capabilities of their platform's recent updates. They aim to assist partners in building brands, scaling affiliate programs, and penetrating new markets—all essential components in today's competitive iGaming landscape.
In addition to showcasing technological innovations, Softswiss will also introduce findings from their latest report, "iGaming Software: Build vs Buy Playbook." This insightful document evaluates the advantages and drawbacks of creating in-house gaming platforms versus opting for established third-party B2B solutions. Topics like cost models, timelines for launch, required staffing, and strategic trade-offs are all discussed, providing valuable guidance for operators making this crucial decision.
By attending iGB L!VE and promoting both their advancements and research, Softswiss is positioning itself as a frontrunner in the evolving iGaming sector, demonstrating the potential for meaningful collaborations and industry growth through affiliate initiatives.