A New Era for Danish Football
In a groundbreaking move for Danish football, Soft2Bet has unveiled a comprehensive sponsorship deal with the Divisionsforeningen, marking a significant shift in how the sport is branded and experienced at various levels in Denmark. This landmark agreement extends through the upcoming two seasons (2025/26 and 2026/27) and introduces brand-new league names, with the 1st Division set to become the Betinia Liga and the 2nd and 3rd Divisions rebranded as CampoBet 2. Division and CampoBet 3. Division.
The partnership aims to foster both on-field performance and off-field engagement, signifying a commitment to uplifting all tiers of Danish football. With an emphasis on community involvement and visibility, Soft2Bet is dedicated to injecting renewed energy into the grassroots of the sport. Claus Thomsen, director of the Divisionsforeningen, praised the collaboration, highlighting its tribute to the clubs' hard work in enhancing the competitive landscape and increasing awareness of the league's lower tiers.
Soft2Bet's approach aligns seamlessly with its established brands, Betinia and CampoBet, both of which hold a prominent place in Scandinavia's sporting ecosystem. Not only do these brands boast strong local ties, but their focus on responsible gaming and community-centric strategies underpins their influence in Denmark's rapidly evolving betting sector. Oksana Tsyhankova, CMO of Soft2Bet, emphasized the commitment to supporting local communities while ensuring compliance with Danish Gambling Authority regulations.
Part of this extensive agreement entails a series of initiatives designed to strengthen fan connections with local clubs and boost attendance at matches across the tiers. These campaigns will play a crucial role in generating interest around Danish football, enhancing the matchday experience for fans, and fostering a sense of pride within communities.
With this enterprising sponsorship, Soft2Bet is poised not only to elevate its brand within Denmark but also to play a pivotal role in developing the future of Danish football as a whole. By investing in the integrity and visibility of lower-division leagues, this partnership stands to resonate deeply with fans and players alike, ultimately leading to a more vibrant football culture in Denmark.