Elevating Engagement with Innovative Features
BETBY has stepped up its game for the FIFA Club World Cup by introducing a robust betting portfolio designed to maximize player engagement and retention. This exciting development comes just in time for the tournament, which runs from June 14 to July 13. The new offering equips operators in the BETBY network with extensive market coverage, ensuring that fans have access to a variety of betting options that include outright bets, pre-match, and in-play wagering.
One standout feature of this enhanced portfolio is the inclusion of advanced markets, such as expected goals (xG). This feature allows operators to craft tailored betting journeys that not only attract new customers but also enhance the lifetime value (LTV) of existing players through a uniquely engaging experience. In conjunction with traditional sports betting, BETBY has also rolled out the eFIFA Club World Cup, a thrilling eSoccer tournament that mirrors the real-world event with fast-paced, 15-minute matches, providing a continuous stream of betting opportunities even during intermissions of actual games.
The innovative Bet Builder tool is another highlight, offering players the chance to combine numerous statistical markets, such as corners or yellow cards, with intricate player-specific outcomes, including goals by particular strikers or assists from midfielders. This blend of customization options elevates the wagering experience, ensuring players have the flexibility they desire when placing bets. Additionally, the ability to merge Bet Builder picks with combo bets across multiple fixtures offers an unparalleled level of personalization.
To further empower bettors, BETBY is adding Betting Tips for every match, providing crucial insights, team statistics, and the latest updates. This resource aims to create a more informed betting environment, thus boosting the confidence and conversion rates among bettors. As Kirill Nekrasov, head of Sportsbook Product at BETBY, explains, this comprehensive portfolio is designed with a clear focus on flexibility, personalization, and enhancing player value, aiming to captivate global audiences and leveraging the tournament’s excitement effectively.
With these cutting-edge features, BETBY is poised to redefine engagement in sports betting during the FIFA Club World Cup, ensuring that fans can immerse themselves fully in the action, whether through traditional or eSports bets. The company’s commitment to innovation in the sports betting landscape is clear as they seamlessly blend traditional and digital offerings to create an absorbing betting experience for users worldwide.